Asset organization

Puts every campaign file in one library with a naming rule, one current version, and its licence end date attached, so nobody has to ask which logo is the real one.

Marketing / AUTOMATE.md

At the start of the quarter, list the assets with expiring rights and where they are still used, then post the replacement list for each one.

Ready-made: Asset Rights Expiry Sweep

The job, and what good looks like.

Every campaign produces more files than anyone plans for, and without a rule they end up in three places at once. This workflow gathers the campaign folder, the design tool, and the uploads from the site, then gives every file one home and a name that carries the campaign, the format, the version, and the date it was approved. It reads the licence attached to each asset and pulls forward anything whose rights end this quarter, along with the pages, emails, and ad slots still using it. A file that matches an asset already in the library is flagged as a duplicate instead of being filed twice, and a short note goes to the owner asking which version wins. The library index updates as files arrive, so searching a campaign name returns the whole set rather than four of the eleven. What a human still decides is which version is final, whether a licence is worth renewing, and what happens to an asset nobody is using now; the workflow finds the files and the expiring dates, and the person who owns the brand signs off on the answer.

When it is handled

  • One current version of every asset
  • Expired rights caught a quarter early
  • Approved files found without asking
  • Every asset has a named owner

Works with tools like

  • Bynder
  • Contentful
  • Canva
  • Notion
  • Slack

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Asset Rights Expiry Sweep

Approve before it posts in Slack?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.