Sales automation

Keep your pipeline moving without burying reps in admin

Draft follow-ups, keep CRM hygiene tight, and surface deal risk from the notes and tools your team already uses — with review where judgment matters.

Turn call notes into follow-ups, recaps, and next steps
Catch missing fields, stale deals, and weak handoffs earlier
Review before anything sends or updates customer-facing systems
AUTOMATE.md
macOS 14.0 or later · Windows 10 or later · Linux

Capabilities

Category examples. From quick tasks to full systems.

Browse example instructions sourced from this category. Start lightweight, then expand into a robust workflow when needed.

AUTOMATE.md
<in:schedule>Every Monday</in:schedule>, compile the weekly sales report from <in:spreadsheets>regional spreadsheets</in:spreadsheets> and <email>email</email> it to leadership.

How it works for sales

Keep pipeline momentum without extra admin

Pick a trigger, draft the work, and keep approvals in the loop so quality stays high and the pipeline stays honest.

Sales automationPipeline hygieneManager-ready
  • Works across CRM, email, calendar, and call notes
  • Review before anything changes fields or sends messages
  • Instructions live in plain files your team owns

Choose the trigger

Use new call summaries, stage changes, or inbound leads as the starting point.

Review the drafts

Get recaps, next steps, and follow-ups queued for approval before anything is sent.

Keep stages clean

Surface missing fields, stale deals, and risk signals before forecast calls.

Workflow catalog

Explore workflows in this hub

Use the workflow library as proof of what the sales team can standardize once the category fit is clear.

View category overview
ProspectingResearch

Account research briefs

Compile target account summaries, recent news, and priority triggers before first outreach.

8 automations

NegotiationApprovals

Approval routing for pricing

Route pricing exceptions to the right approvers with context and guardrails.

NegotiationCompliance

Contract readiness checklist

Confirm legal, security, and procurement items are complete before redlines.

PipelineHealth

Deal risk alerts

Monitor inactivity, stakeholder gaps, or slipping dates and flag risks.

4 automations

DiscoveryCall prep

Discovery prep pack

Prepare a discovery packet with stakeholders, past touchpoints, and key risks.

ExpansionGrowth

Expansion trigger finder

Spot upsell triggers based on usage, org changes, or new projects.

QualificationScoring

Fit scoring assistant

Apply consistent fit scoring using firmographic and intent criteria.

QualificationRouting

Lead routing checks

Validate inbound lead fields and route to the right owner based on segment criteria.

DiscoverySynthesis

Opportunity recap notes

Turn call summaries into structured opportunity notes and next steps.

4 automations

PipelineFollow-up

Pipeline follow-up tracker

Track gaps in next steps and remind owners when deals lose momentum.

PipelineAssets

Proposal assembly checklist

Collect pricing, legal, and case study inputs into a ready-to-send proposal packet.

ExpansionRetention

Renewal risk pulse

Monitor usage and support signals for renewal risk alerts.

ExpansionInsights

Win-loss insight capture

Collect loss reasons and win themes into a searchable library.

What this hub helps your team own

Faster follow-ups with real context

Turn call notes into recaps and next steps that reps can approve and send in minutes.

Consistent qualification signals

Apply the same checklist every time and flag missing fields before stage changes.

Cleaner pipeline reviews

Summarize risk, next steps, and activity gaps ahead of forecast and deal reviews.

Onboarding that sticks

Turn best practices into instructions new reps can follow without guesswork.

Expansion signals you can act on

Spot renewal risk and usage shifts early, then draft the right plays.

When to use

  • Drafting follow-ups, recaps, and next steps after calls or demos.
  • Checking for missing owners, dates, or stage criteria in CRM.
  • Creating weekly deal-risk digests for managers.
  • Standardizing handoffs between SDRs, AEs, and CS.

Keep human

  • Pricing exceptions, legal approvals, and final negotiation stance.
  • Strategic account planning and executive relationship building.
  • Escalations that require nuance, reputation, or political awareness.

Stage map

Prospecting

Target list building, account research, and first-touch outreach preparation.

Qualification

Lead routing, fit scoring, and readiness checks before deep discovery.

Discovery

Call prep, stakeholder mapping, pain synthesis, and opportunity framing.

Pipeline

Follow-ups, next-step tracking, and proposal alignment.

Negotiation

Contract workflows, pricing guardrails, and approval sequencing.

Expansion

Renewal signals, usage insights, and cross-sell discovery.

Adoption plan

0-2 weeks

Pilot one or two workflows that save time immediately.

  • Call recap + follow-up drafts with approval
  • Daily next-step and stale-deal checks
  • Basic CRM hygiene flags (missing owners, dates)

2-6 weeks

Standardize qualification and forecasting habits.

  • Qualification checklist with shared criteria
  • Deal-risk alerts before forecast reviews
  • Consistent handoff briefs between roles

6-12 weeks

Expand into enablement and growth signals.

  • Account research briefs and persona summaries
  • Renewal risk and expansion trigger summaries
  • Quarterly process updates based on stage data

Risks to remove before scaling

Reduce leakage as volume grows.

Missing context across tools

Pull notes from calls, emails, and docs into a single recap that is easy to share.

Slow follow-up loops

Draft follow-ups right after calls so reps keep momentum without rewriting everything.

Inconsistent qualification

Apply the same criteria every time and highlight what is missing before moving stages.

Pipeline hygiene drift

Catch stale stages, missing owners, and overdue next steps before reviews.

Frequently asked questions

Download

Start with one instruction file.

Download the app and begin with drafts and checklists before you write anything back.

  • Plain-language instructions
  • Runs on your machine
  • Works with your existing setup
  • Reviewable activity history
Download

Sales starter instruction

# Sales starter pack

When I add a new call summary or transcript for an active opportunity:
- Create a short recap (why now, pain, impact, stakeholders, timeline)
- List next steps with owners and dates
- Draft a follow-up email I can edit

Every weekday morning:
- Check open opportunities for missing next steps or stalled activity
- Draft a concise deal risk alert with suggested actions
- Ask me before sending messages or changing CRM fields