Brand mention alerts

Sorts every mention of the brand by how it reads and puts the ones that need a person today in front of the team, so a complaint is answered the day it appears.

macOS — coming soonSee the automation
Marketing / AUTOMATE.md

When a new brand mention appears, sort it by sentiment, post the negative ones for a reply today, and file the rest by theme.

Ready-made: Mention Sentiment Triage

The job, and what good looks like.

Listening tools collect everything from the brand name to a misspelt version of it, and nobody can tell from the pile which mentions need a person today. This workflow watches the tracked terms across social, news, and review sites, drops the obvious noise, and groups what is left by whether it is a question, a complaint, a recommendation, or a mention worth filing. Anything that reads as a problem, or that arrives from an account with reach, is put at the top of a reply queue with the thread, the source, and a suggested owner attached. Quietly positive coverage is filed by theme with the link kept, so it can be used in a pitch or a report later. The alert that fires for a single complaint also fires when one thread starts pulling replies from strangers, which is the point at which most teams notice. What a human still decides is what gets said in public, whether an issue is worth escalating, and who speaks for the brand; the workflow finds the mention, judges how it reads, and hands it to a person.

When it is handled

  • Negative mentions answered the same day
  • Every mention has a named owner
  • Fast-moving threads found before they spread
  • Positive coverage saved for later

Works with tools like

  • Brandwatch
  • Sprout Social
  • Buffer
  • Slack

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

Mention Sentiment Triage

When a new brand mention appears, sort it by sentiment, post the negative ones for a reply today, and file the rest by theme.

When a new brand mention is detected

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Mention Sentiment Triage

Approve before it posts in Slack?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.

macOS — coming soon