Landing Page Variant QA and Form Testing

Checks every live variant for broken links, form errors, and tracking before paid traffic lands on it.

macOS — coming soonSee the 2 automations
Marketing / AUTOMATE.md

When a form's completion rate drops, compare the page and variant against last week, then post the likely cause and what to check next.

Ready-made: Form Completion Drop

The job, and what good looks like.

### What breaks A page is built, ranked first, and pushed live, so the traffic arrives at something nobody has clicked through. A form that errors on a phone, a tag that fires twice, or a thank-you page that does not exist is noticed only once the spend has gone up. ### What the workflow does - Check every live variant on a schedule: links resolve, forms submit, and the confirmation lands where it should. - Submit the form on a phone and a laptop, and record the completion rate for each page. - Verify the tracking fires once per conversion, and name the events the results depend on. - Watch completion rates against their recent average, and flag the page that caused the drop. - Write the result back onto the variant, so the test history lives with the page instead of in a deck. ### What a human still approves The page owner decides which variant to keep and when a test has run long enough to call. The workflow reports the numbers and flags the friction; it does not edit a page or end a test.

When it is handled

  • Every variant checked before it takes spend
  • Forms submitted on phone and laptop
  • Tracking verified once per page
  • Test result written back to the variant

Works with tools like

  • Unbounce
  • Webflow
  • Hotjar
  • Google Analytics 4
  • Optimizely

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

Form Completion Drop

When a form's completion rate drops, compare the page and variant against last week, then post the likely cause and what to check next.

When form completion drops more than 20% week over week

Variant QA Sweep

Every Friday at 9:00am, open each live landing page variant, submit the form on a phone and a laptop, and post anything that fails.

Every Friday at 9:00am

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Form Completion Drop

Approve before it posts in Slack?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Related workflows.

Campaign Brief and Launch Checklist

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Paid Media Pacing and Budget Reallocation

Compares spend to plan by channel each week and proposes budget moves with the numbers behind them.

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Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

2 automations

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.

macOS — coming soon