Social media digest

Turns the previous day's comments, mentions, and per-post results into one short morning read with a reply queue attached, so questions are answered the same morning and last week is still findable.

macOS — coming soonSee the automation
Marketing / AUTOMATE.md

Each weekday at 9:00am, group the previous day of comments and mentions by topic and post the reply queue, with the ones that need an answer today.

Ready-made: Comment Response Queue

The job, and what good looks like.

Social gets checked in the gaps between other work, so the first thing that happens is a comment from two days ago getting an answer, and the numbers from a post that did well are never looked at again. This workflow collects the previous day's comments, mentions, and per-post results from the accounts the team publishes from, drops the duplicates and the ones that are really advertising, and groups the rest by what they are asking. The read that lands in the morning has three parts: what was asked and needs a reply today, what was posted and how it did against its own recent average, and anything that looks like a pattern rather than a one-off. Questions asked before are marked, with the answer that worked, so the same reply is not written twice. The note is archived where the team already looks, which is what makes last week's version findable. What a human still decides is what gets said, in what voice, and which replies are worth a founder's name; the workflow sorts the morning and keeps the record.

When it is handled

  • Replies written in one sitting
  • Nothing unread past the morning
  • Last week's numbers stay findable
  • Repeat questions answered once

Works with tools like

  • Sprout Social
  • Buffer
  • Google Analytics 4
  • Notion
  • Slack

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

Comment Response Queue

Each weekday at 9:00am, group the previous day of comments and mentions by topic and post the reply queue, with the ones that need an answer today.

Every weekday at 9:00am

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Comment Response Queue

Approve before it posts in Slack?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.

macOS — coming soon