Content Refresh and Decay Detection

Finds pages losing clicks or position, orders the refresh work by the traffic at risk, and puts each one in the backlog with an owner.

macOS — coming soonSee the 2 automations
Marketing / AUTOMATE.md

Every Thursday at 8:00am, list the pages that lost clicks or position and post a refresh order ranked by the traffic each one is losing.

Ready-made: Content Decay Digest

The job, and what good looks like.

### What breaks A page that ranked well two years ago keeps losing clicks for months while the site total still looks fine, so nobody acts. When someone finally does, the fix is usually a full rewrite of whatever was remembered, which costs a week and moves nothing. ### What the workflow does - Compare each page's clicks and position against its own recent history, not against a site average. - Rank the falling pages by the traffic they were getting, so the list is ordered by value. - Check the backlinks first: a page that still holds strong links is usually worth a smaller fix. - Put the agreed refresh in the backlog with an owner, a date, and the reason it was chosen. - Record the before and after numbers, so the next round of decay is judged against what refreshes actually returned. ### What a human still approves The content lead decides what gets rewritten and how far the change goes. Keeping a page or retiring it is a call about the business, not a number from a tool.

When it is handled

  • Decay caught in weeks, not quarters
  • Refresh order set by traffic at risk
  • Every refresh has an owner and a date
  • The result of each refresh recorded

Works with tools like

  • Google Search Console
  • Ahrefs
  • Semrush
  • Contentful
  • Amplitude

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

Content Decay Digest

Every Thursday at 8:00am, list the pages that lost clicks or position and post a refresh order ranked by the traffic each one is losing.

Every Thursday at 8:00am

Refresh Opportunity List

Once a month, match the pages holding the strongest backlinks against falling traffic, then email a short refresh list with a suggested owner for each.

On the first working day of each month

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Content Decay Digest

Approve before it posts in Slack?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Related workflows.

SEO Brief to Publish Pipeline

Moves a target keyword from search data to a written brief, a draft, a review, and a published page with tracking attached.

2 automations

Content tagging

Applies one tag set to every published page, email, and asset, so the library can be searched and a campaign's results can be counted by what it actually shipped.

3 automations

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

2 automations

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.

macOS — coming soon