SEO Brief to Publish Pipeline

Moves a target keyword from search data to a written brief, a draft, a review, and a published page with tracking attached.

macOS — coming soonSee the 2 automations
Marketing / AUTOMATE.md

When a keyword is added to the content backlog, draft a content brief with the intent, the related questions, and the pages the site already has.

Ready-made: Keyword Brief Draft

The job, and what good looks like.

### What breaks Writers pick topics from memory or from a list nobody has checked in six months, so a page targets a term with no demand, or one the site already answers twice. The brief sits in a document that is not connected to the page, and nobody looks afterwards at whether the draft answered the question. ### What the workflow does - Pull the target term with its search intent, the related questions, and the pages the site already has. - Write the brief where the draft will live: what the reader is trying to do, what must be on the page, and which internal links to point at. - Check the term against existing content first, and refresh the stronger page instead of publishing a second one. - Send the draft for review against the brief, not against taste. - Record the page, the term, and the publish date, so ranking and click data return to the same brief. ### What a human still approves The editor sets the angle and the length, and the person who knows the answer approves the final page. Search data narrows the choice; it does not write the page.

When it is handled

  • Every page starts from a term with real demand
  • Intent and questions named before the draft
  • No second page chasing an existing term
  • Rankings tracked against the same brief after publish

Works with tools like

  • Google Search Console
  • Semrush
  • Ahrefs
  • Contentful
  • Notion

Ready-made automations. Pick the one that fits.

Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.

Keyword Brief Draft

When a keyword is added to the content backlog, draft a content brief with the intent, the related questions, and the pages the site already has.

When a keyword is added to the content backlog

Search Console Opportunity Digest

Each Monday at 7:00am, pull the search query changes and email a short list of pages to write, refresh, or check.

Every Monday at 7:00am

You stay in charge.
At every step.

It drafts and checks. You decide what goes out.

  • Nothing published without you

    Drafts wait for your review, in your voice and within your claim rules.

  • Undo what you don't want

    Every step is recorded, and a file it changed can be put back.

  • Only the channels you connect

    Each automation reaches only the apps and folders you give it.

Keyword Brief Draft

Approve before it saves the document?

ReviewApprove

Before you download.

Where does it run?
On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
How does it connect to our CRM and other tools?
Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
Does it run when my computer is asleep?
It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
How does my team use it?
Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
Do I need anyone technical to set it up?
No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.

Already have tools for this? Here is the difference.

Your marketing platform's workflows

Sending sequences and scoring contacts inside one tool.

They stop at that tool's edge, and can't draft from a brief or explain a drop in results.

Flowchart automation tools

Moving data between apps at high volume.

Every exception becomes another branch someone has to build and maintain.

AI chat and writing assistants

Drafting copy when you ask.

Nothing happens until you ask again, and your brief, voice and checks live in a chat.

AUTOMATE.md

Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.

Related workflows.

Content Refresh and Decay Detection

Finds pages losing clicks or position, orders the refresh work by the traffic at risk, and puts each one in the backlog with an owner.

2 automations

Content tagging

Applies one tag set to every published page, email, and asset, so the library can be searched and a campaign's results can be counted by what it actually shipped.

3 automations

Campaign reporting

Builds the weekly campaign report from one agreed set of channel numbers, so the meeting starts from the same figures instead of five screenshots.

2 automations

Start with one job.
Make it your own.

macOS — coming soon
  1. 1

    Get the app

    It runs on your computer, next to your files.

  2. 2

    Add the automation

    Paste the instructions into the app, or save them as a file next to your work.

  3. 3

    Try it, then turn it on

    Run it once and check the result. It only runs on its own once you switch it on.

macOS — coming soon