Marketing Calendar and Deadline Tracking
Keeps campaign dates, content dates, and the dependencies between them on one calendar, so nothing is booked twice.
Every Monday at 8:00am, compare the editorial calendar with the campaign dates and post each week carrying two or more launches.
The job, and what good looks like.
### What breaks Campaign dates live in a slide, editorial dates live in a spreadsheet, and nobody compares the two. Two big pieces ship in the same week, a webinar collides with the email meant to promote it, and the clash is found a week too late. ### What the workflow does - Put campaigns, content, launches, and events on one calendar using the same date format everywhere. - Mark the dependencies between items, so an email waiting on a finished page cannot quietly drift. - Compare the calendar against itself each week and flag the weeks that carry two or more launches. - List the deadlines in the next four weeks that depend on another team, with the date each one needs from them. - Keep a short record of what moved and why, so the same conflict is not rediscovered every quarter. ### What a human still approves The marketing lead decides the priority when two campaigns want the same week, and confirms any date change before it reaches the channels. The workflow reports collisions; it does not move a launch on its own.
When it is handled
- One calendar for campaigns, content, and launches
- Double-booked weeks flagged a month ahead
- Every deadline names what it depends on
- Owners see only what is due this week
Works with tools like
- Notion
- Contentful
- Slack
- HubSpot Marketing Hub
Ready-made automations. Pick the one that fits.
Each one is a plain-language document. Run it as it is, or change the timing, the rules and the tools to match your team.
Calendar Conflict Digest
Every Monday at 8:00am, compare the editorial calendar with the campaign dates and post each week carrying two or more launches.
Every Monday at 8:00am
Deadline Dependency Digest
Every Wednesday, find the deadlines in the campaign plan that wait on another team, then email the owners the date each one needs.
Every Wednesday at 9:00am
You stay in charge.
At every step.
It drafts and checks. You decide what goes out.
- Nothing published without you
Drafts wait for your review, in your voice and within your claim rules.
- Undo what you don't want
Every step is recorded, and a file it changed can be put back.
- Only the channels you connect
Each automation reaches only the apps and folders you give it.
Calendar Conflict Digest
Approve before it posts in Slack?
Before you download.
- Where does it run?
- On your Mac or Windows computer, in the background. It keeps working after you close its window, and only reaches the folders and apps you connect for each automation.
- How does it connect to our CRM and other tools?
- Through each app's own connection where it offers one, signed in once by you, or by using the app in a browser the way you would. Each automation gets only the connections you give it, and the tools a page names are examples you can swap for your own.
- Does it run when my computer is asleep?
- It keeps your computer awake while a job runs and just before a scheduled one. While the computer is closed or off, nothing runs; when it wakes, it checks the inbox, calendar and other sources it watches for anything that arrived meanwhile.
- How does my team use it?
- Each person who runs automations installs the app. Keep a project in a shared folder, such as Google Drive or a network drive, and teammates can open it and follow every run, while one person owns it and runs it.
- Do I need anyone technical to set it up?
- No. Download the app, add an automation in plain words, and connect only what that job needs. Nothing runs until you switch it on.
Already have tools for this? Here is the difference.
Your marketing platform's workflows
Sending sequences and scoring contacts inside one tool.
They stop at that tool's edge, and can't draft from a brief or explain a drop in results.
Flowchart automation tools
Moving data between apps at high volume.
Every exception becomes another branch someone has to build and maintain.
AI chat and writing assistants
Drafting copy when you ask.
Nothing happens until you ask again, and your brief, voice and checks live in a chat.
AUTOMATE.md
Your routine, written in plain words. It runs on its own, follows your rules, handles the exceptions a flowchart can't, and asks you when it matters. The file stays yours, whichever AI model runs it.
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Campaign reporting
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2 automations
Start with one job.
Make it your own.
macOS — coming soon- 1
Get the app
It runs on your computer, next to your files.
- 2
Add the automation
Paste the instructions into the app, or save them as a file next to your work.
- 3
Try it, then turn it on
Run it once and check the result. It only runs on its own once you switch it on.